Kemper Lecture (Spring 2022)

Kemper Lecture (Spring 2022)

Please join us for a special lecture and dinner reception.

By Kapnick Center for Business Institutions

Date and time

Starts on Thursday, May 19, 2022 · 5pm CDT

Location

The Great Room @ Northwestern University

610 Haven Street Evanston, IL 60201

About this event

Spring’s Kemper Lecture will feature Professor Tim Calkins (check out his website!)

The lecture will discuss "How Brands Shape Perceptions."

Did you know Professor Calkins hosts an annual Super Bowl Ad Review at Kellogg? The event gives students experience evaluating advertising by studying all the Super Bowl ads. Check out the highlights video below!

Organized by

The Minor in Business Institutions offered by the Harvey Kapnick Center for Business Institutions is designed to provide Northwestern undergraduates with a rigorous introduction to business and management fundamentals.  The minor is open to all Northwestern undergraduates regardless of major or home school. The minor allows them to build on the set of skills and knowledge they have acquired through other Northwestern coursework to prepare for employment in the business world.  It also allows students to connect their study of business and management fundamentals to broader areas of academic inquiry both by linking the study of principles of business and management to the social science scholarship that these principles are based on and by introducing students to social science and humanities scholarship on the cultural, political, philosophical, literary and social aspects of business institutions. Therefore, the minor is not meant to serve as narrowly conceived pre-professional training.  Instead the minor offers a broad multi-disciplinary perspective on a significant area of inquiry in 21st century society.   Students without extensive quantitative training are particularly encouraged to apply.  The minor is designed so that such students can acquire the necessary quantitative background by completing four basic prerequisite courses in mathematics, statistics and economics.

Sales Ended